I used to MAKE people fall in love with brands. Now I help them fall in love with themselves.
Hi there! I’m Ana Quina, and I started my career in advertising: three years in Lisbon (and a Cannes Lion in my pocket), before moving to London and eventually landing at Ogilvy, where I spent my days working on campaigns for global brands, and sat in rooms where the big decisions get made. Fourteen years of it in total, which gave me extensive knowledge in the behavioural science and emotional psychology behind every human choice to act on a desire.
I learned to hold strategy and instinct together, work creatively inside constraints, and tell stories that influence how people think and feel about something. But what fascinated me most was not just the work itself, but what lives underneath it – the impulses, and the beliefs people hold about what they deserve or what's possible for them, all of which shape every choice they make. Turns out, that's also exactly what hypnotherapy is about.
I went back to school in 2021 to study Hypnotherapy with Dr Kate Beaven-Marks and Rory Z Fulcher at HypnoTC London, and graduated top of my class – which only confirmed what I suspected: this was what I was meant to be doing all along. I hold a Diploma in Hypnotherapy (D.Hyp CH), and I'm a registered member of both the National Guild of Hypnotists and the National Council for Hypnotherapy.
I work transpersonally, meaning my practice extends beyond the clinical into the wider landscape of human experience, and my toolkit is broad by design. Alongside clinical hypnotherapy, I work with Internal Family Systems (IFS – parts work), Regression and Past Life therapy, EFT (Emotional Freedom Technique), and ACT (Acceptance and Commitment Therapy). I bring whichever combination of these serves the person in front of me.
You’ve read about my practical, science-led side, so let me tell you about the other part of me.
Magic and spirituality have always been alive in my heart – I remember being in my bedroom, early teens, reading all I possibly could about Wicca and paganism on dial-up internet (cue in: my mother screaming at me from the other room to free up the line), and binge-watching anything that offered a glimpse beyond the veil.
Fast forward a few decades, I'm three years into a shamanic practitioner training in Portugal, at Escola Iniciática Terras de Lys, working within a lineage rooted in ceremony, plant medicine, and deep animist practice under the mentorship of Isabel Angélica – a walker of the Camino Rojo (Red Path) within the lineage of Fuego Sagrado de Itzachilatlan.
Ceremonial cacao has also been part of my practice for six years, a plant medicine I hold in deep reverence. I host women's circles and ceremonial events that weave ritual, intention, depth psychology and subconscious reprogramming.
WORK WITH ME
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WORK WITH ME ❊
MAKE YOURSELF
A 12-week 1:1 container for creatives, founders, and visionaries who are stepping into new arenas of visibility and want to shape the inner foundations to hold the bigger life they’re creating, sustainably. Hypnotherapy meets coaching, psychosomatics meets strategy.
HYPNOTHERAPY SESSIONS
For anyone carrying something they can't think their way out of. Hypnotherapy addresses what willpower and logic can’t reach and works with the patterns encoded beneath conscious awareness.
THE CORE SESSION
A single, 90-minute deep dive into one specific thing, with the full depth of the work and a clear direction forward. For when you want the strategy and the subconscious reprogramming, without the long-term commitment. Includes one month access to The Temple, a private library of hypnosis recordings to support the work.
COMING SOON ♐︎
Beyond the sessions: FOR THE ROOMS, STAGES AND MICS TOO
Few hypnotherapists have sat in a creative department at 11pm before a pitch. Fewer still have spent 14 years inside some of the world's most high-pressure agencies, watching what ambition does to people – the brilliant ones especially.
I have. And that's what makes my work different.
I bring my years in advertising and my clinical expertise as a hypnotherapist together to deliver workshops, talks, and bespoke programmes for organisations, agencies, and creative teams. Performance under pressure. Burnout prevention. Stress and anxiety management. Creative blocks. Confidence. Investing in your people's wellbeing isn't just good culture. It's good business.
Got a collab idea brewing?
Podcasts, co-hosted events, retreats, group ceremonies… some of my favourite work has come from unexpected conversations with the right people. If you have an idea, a platform, or even just a half-baked vision you think we could build something around, reach out. I genuinely love a good partnership, and I'm always excited to see what emerges when two worlds collide.
ARE WE FRIENDS ON THE INTERNET?
Find me yapping away on instagram @reframeyourthinking
